So Sir Mix-a-Lot Can’t sell Burgers?
Gawker’s article on CP+B’s BK campaigns. Although these ads are very entertaining, creative, cleaver, and whatnot… BK is still losing the burger race and McD’s has actually grown it’s profit (6.3% since ‘03; when CP+B was hired as BK’s agency of record).
Kind of interesting, I love the ads but I would go for a Big Mac over a Whopper any day (that is if I would eat that crap).
